The Highlight Report — sample

What a serious buyer sees — before they ever call.

This is a filled-in sample for an example fencing company, so you can see exactly what you get before you request one. The names are invented; the patterns are the ones we find in real front doors every week. The real Report reviews your business.

sample — “example fence co.”, kansas city · free · a few business days · no meeting required

(01)What gets reviewed

Six checks, made the way a homeowner, rancher, or property manager actually makes them — phone first, proof first, patience short.

R·01

leak

Website + mobile

Loads slow on a phone and the biggest jobs are nowhere on it. From a truck seat, this reads like a business card — not a crew you would trust with a $14,000 fence line.

R·02

solid

Google Business Profile

Claimed, correct hours, right categories, map pin lands where it should. Photos are three seasons old — worth refreshing, not urgent.

R·03

leak

Reviews + responses

4.7 stars — the reputation is real. But the last five reviews sit unanswered, and buyers read the silence too.

R·04

leak

Project proof

The best before-and-after photos live on the foreman’s phone. The website shows none of the work that actually wins bids.

R·05

fix first

Quote path

The form emails a general inbox. No owner, no reply expectation, none of the questions an estimator actually needs answered. This is where ready-to-buy customers quietly leave.

R·06

leak

Follow-up

Missed calls go to voicemail and stay there. Quotes that go quiet are never chased. Every one of those was paid for once already.

(02)What lands back in your inbox

Where you’re strong

from the sample

Word of mouth is real: review quality is high and repeat customers mention the crew by name. Nothing about the work itself needs fixing — the problem is that a stranger cannot see any of it.

Leaks ranked by impact

from the sample

01 — Quote path (fix first) · 02 — Project proof · 03 — Follow-up on missed calls. Ranked by what is most likely costing booked jobs, not by what is easiest to sell.

The first fix

from the sample

Rebuild the front door around project proof, and give every quote request one owner and a same-day reply. For this sample company that is a website rebuild — for your business it might be something smaller. The Report says which.

Free. A few business days. No meeting required. And if your front door is fine, the Report says that instead — you do not owe us a build.

Get the real one — for your business.

Thirty seconds to request. We review your website, Google profile, reviews, proof, quote path, and follow-up — and send back the first fix worth making.