Highlight Revenue Systems
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ILLUSTRATIVE EXAMPLE
Example Co. · Kansas City
Focus: help a new customer see the work and request an estimate.
What already works
The service is easy to understand and the business profile is complete. Bring that same clarity into the website’s next step.
| Area | Priority | Finding / recommendation |
|---|---|---|
| Website & mobile | Improve | The main page explains the service, but the quote button appears only near the bottom. |
| Business profile | Working | Hours, service area, and contact details are clear in this example. |
| Reviews & proof | Improve | Positive reviews are visible; completed-project photos are missing from the website. |
| Contact path | Fix first | Move a clear estimate request beside the offer and repeat it after the project photos. |
| Response & follow-up | To confirm | Ask the owner who receives inquiries and how quickly they reply. Internal handling has not been verified. |
The first fix
Make the estimate request easy to find.
Put a clear “Request an estimate” button beside the main offer. Follow it with three genuine project photos and a short form. Agree who responds before sending more traffic.
Suggested order: contact path → project proof → follow-up after owner confirmation. Priorities are judgments, not measured revenue losses. No client results or actual inspection findings are represented in this example.